DIGITAL MARKETING

 

What is Digital Marketing?

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of Marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.

The Future of Digital Marketing in Indian Retail Sector

With the rise of online shopping, every store requires an online marketing strategy to reach its audience and customers. From big organizations to small businesses and stores, everybody is venturing into the digital space to grow their business and reap the benefits of the online world in optimizing their reach, sales, and conversions. And with digitalization becoming more and more mainstream, the future of digital marketing in India is promising for brands and companies.

The future of digital marketing in India is bright and promising. Digital marketing, as compared to traditional marketing, offers some key benefits that make it an effective and affordable strategy for marketing the brand. 

Growth of Digital Marketing in India through the Pandemic

In 2020 and 2021, the scope of digital marketing has seen a drastic level of growth. Despite the pandemic affecting our life in all ways for 2 years consecutively, the growth in the digital space has been strong and tremendously amazing.

India has the 2nd largest number of internet users in the world. The internet’s penetration has reached outstanding numbers in the country. By 2023, the number of active Indian internet users is expected to grow up to almost 666 million in India and higher than 5.3 billion on a global level. This indicates an online shift for a larger share of people, making it sensible and opportunistic for retail brands to venture into the digital marketing space.

There is a rise in the consumption of data. An increased number of people have started subscribing to various platforms for video consumption as well as for other dependencies on the internet such as online shopping. This is expected to rise even higher owing to the digital revolution that is going on.

Benefits of Digital Marketing for Retail Brands

Digital marketing is a great tool for companies if they want to connect with their potential customers on a global level, engage with them, create brand awareness, promote and sell products and services at affordable prices, and earn a higher ROI or return on investment.

 Enhances Customer Experience: It is vital for retailers to invest in digital marketing to ensure the best possible user experience for their buyers, irrespective of the size of their establishment. This involves everything from the pre-purchase experience to the post-purchase experience. Every interaction with the brand should be a pleasant and seamless experience for the consumer to maximize their convenience and efficiency.

 Leverages New Opportunities: The dawn of digitalization and the advancement of technology has given retail marketers access to opportunities that were not available in the past. They can now attract leads beyond geographical boundaries, provide improved support while reducing their marketing costs, and much more. It is only fair for the retailers to take full advantage of this channel and maximize their potential. 

Improves Brand Metrics: Having a strong brand presence and awareness can help retail businesses in differentiating themselves from their competitors. This can allow companies to improve the knowledge and perception the customers have about their brand by investing in building brand reputation, brand awareness, and brand image.

Enhances Acquisition, Conversion, and Retention Rates: Digital platforms can help retailers reach the right prospects and clients to increase client acquisition, conversions, and retention. It can facilitate interaction and engagement with clients in order to encourage purchase.

 Conclusion

Digital marketing can majorly benefit the promotion of any business. Be it service provision, application development, or anything practically that can be sold.

With the world adopting digitalization in business, Indians in even the most far-flung corners of the country have access to the best products and services from the best brands.

Compared to traditional marketing, digital marketing provides more benefits.

If you have been looking to start your career in digital marketing in India or anywhere around the world, we understand it could get a bit overwhelming in the beginning. 

But with the right and clear information regarding the career opportunities in digital marketing in India, you will be able to understand the options that are available and choose the right one.