DIGITAL MARKETING
What is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of Marketing involves the use of websites, mobile devices, social media , search engines, and other similar channels. The Future of Digital Marketing in Indian Retail Sector With the rise of online shopping, every store requires an online marketing strategy to reach its audience and customers. From big organizations to small businesses and stores, everybody is venturing into the digital space to grow their business and reap the benefits of the online world in optimizing their reach, sales, and conversions. And with digitalization becoming more and more mainstream, the future of digital marketing in India is promising for brands and companies. The future of digital marketing in India is bright and promising. Digital marketing, as compared to traditional marketing, offers some key benefits that make it an effective an